Sweetest Day is a holiday celebrated in the Midwestern United States, and parts of the Northeastern United States, on the third Saturday in October.[1] Sweetest Day has also been referred to as a ""concocted promotion"" created by the candy industry solely to increase sales of sweets.[2] It is also a day to bestow romantic deeds or expressions.[citation needed] 14 states and parts of two states observe Sweetest Day: Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, West Virginia and areas of both New York and Pennsylvania west of the spine of the Appalachian Mountains.
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Sweetest Day
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