Record breaking attempts that are especially visual can be chosen for filming for this years Guinness World Record Day newsreel and shown world-wide.
Pictures of attempts can also be sent into the Guinness World Record and may be used for publicity on the website or even included in next years book.
In both 2009 and 2010, more than 300,000 people took part in attempting to break more than 50 different records.
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All details taken directly from provider content at http://www.daysoftheyear.com/days/guinness-world-record-day/