World Turtle Day, celebrated on May 23, was established in 2000 by American Tortoise Rescue to promote the conservation of turtles and tortoises. The day, chosen during the nesting season, emphasizes education on threats like habitat loss and illegal trafficking, while celebrating turtles' ecological importance and long evolutionary history. Various activities, such as beach cleanups and educational workshops, highlight this global observance that encourages conservation actions and support for relevant organizations.